During the Sofia Fashion Week 2024, besides the plethora of fashion collections on the catwalk, a company which as the fashion experts say provides "the second skin" of the person, wearing it, presented its unique perfumes and scents, bringing magical fairytales of the Middles East and the secrets of the Arabian nights.
Besides that, though, Al Amar is a company which not only represents seven of the top perfume brands from the United Arab Emirates but also oversees that all the products, they represent, conform to sustainable business practices in the overall production process.
The Al Amar Founder and CEO Mr. Ahmed Hamed talked to BGNES about the science of perfumery and the portfolio of sustainable world-class scents and perfumes, which are not simply 'good smells', but carry a message.