Kenneth P. Pucker warns that financial and political instability are causing fashion brands to backtrack on sustainability initiatives. Despite the industry’s prior commitments, economic pressures and shifting political priorities have led to reduced environmental efforts. Pucker argues that failing to maintain focus on sustainability now could lead to even greater financial and reputational risks in the future, as climate change and resource scarcity intensify. The industry must continue to prioritize sustainability to mitigate these long-term threats.
