Milan Men’s Fashion Week has long been synonymous with Italian luxury and trend-setting, but this season it's not just the local names making waves. A surprising trend has emerged: British designers are choosing Milan over London, marking a subtle but significant shift in the fashion landscape, the Guardian writes.
Simon Holloway, creative director of Dunhill, made headlines by moving the brand's spring/summer '25 show from London to Milan. Embracing the Italian capital, he aimed to capture "the sense of a beautiful spring day in England" within a Milanese garden setting. This departure follows Holloway's successful debut at London Fashion Week earlier in the year.
Martine Rose, known for her reinterpretation of traditional masculinity through fashion, joined the Milan lineup as well. Her show, strategically scheduled right after Prada, underscored her growing influence beyond London's borders. With her designs celebrated by cultural icons like Kendrick Lamar, Rose's move signals a desire to broaden her reach and impact.
David Koma, a stalwart of London's womenswear scene since 2009, ventured into Milan for his menswear debut. His decision reflects a broader trend of designers seeking new platforms and audiences outside their traditional locales. Similarly, Paul Smith recently showcased in Florence, further highlighting the trend of British designers finding new homes on the international stage.
As Milan Men's Fashion Week continues to unfold with over 80 events, the influx of British talent adds diversity and fresh perspectives to the global fashion conversation. This season, the runway isn't just about trends; it's about the evolving geography of fashion and where creativity finds its best expression. | BGNES