Sustainable fashion isn’t just about what brands do—it’s also driven by consumers making conscious choices. With more shoppers opting for ethical brands, the rise of secondhand shopping, rental platforms like Rent the Runway, and peer-to-peer resale sites such as Depop, consumers have a growing ability to influence the industry's eco-impact. This shift in behavior highlights a movement toward slow fashion, where people value quality over quantity, focusing on long-lasting garments that minimize their fashion footprint and reduce overconsumption.
