On the penultimate day of Fashion Week in Paris this year, two of the most environmentally-minded designers presented their autumn-winter collections, reported AFP.
With a collection where her father and fellow Beatles bandmate Ringo Starr watched from the front row, British designer Stella McCartney called for the fashion world to "wake up".
McCartney said that 90% of the outfits were made from "environmentally responsible" materials, and that she looked for solutions that were indistinguishable to the naked eye from traditional textiles, such as a white suit made from vegan leather.
The outfits were a little more eccentric than usual, with exaggerated proportions, following the trend for oversized suits, and with a suit that looked like a big pile of knits in turquoise or fiery red.
The fact that one of the models was Lily Moss, the daughter of Kate Moss, added to the "non-Pukist" atmosphere of the show.
Another green designer, 32-year-old Marine Serre, staged her show at the Paris dining hall Ground Control, amid coffee tables, pizza stands and a flower shop.
The French designer, who uses as many recycled materials as possible in her outfits, said she doesn't like the way big brands build temporary structures just for a 10-minute fashion show.
"I like to find a place that already has a vibe and an energy. Most of the time when you do a show, it's just in a box, and I'm a little bit against that," she said backstage.
Her models were also eclectic, from older women to a tiny baby carried in a white dress and a pram stamped with Serre's signature crescent moon.
Other styles included a sheer black dress - everywhere this season - but worn over sportswear rather than skimpy underwear.
Backed by the LVMH award she received in 2017, the young designer has found her niche with her recycling aesthetic and mix of styles combining sportswear and haute couture. /BGNES