Fast fashion is not more harmful to the environment than fast deco.
The increasing environmental impact of fast deco has been highlighted in a recent report by French environmental associations.
The ecological problem is compared to that of fast fashion, according to Zero Waste France, Les Amis de la Terre, and the Réseau National des Ressourceries et Recycleries.
According to the authors, fast fashion and fast deco operate on the same principles of mass production of inexpensive goods and quick collection refreshes.
Commercial holidays like Mother's Day and Valentine's Day are used to promote sales and introduce new collections.
Similar to the fashion industry, they leverage social media by promoting "unboxing" and "haul" videos.
Retail chains like Zara Home, H&M, and Shein take advantage of this business model. | BGNES