Emile Jenkinson-Ramirez, a 24-year-old from Ajax, Ontario, embodies the sustainable fashion movement embraced by many in Gen Z. After learning about poor working conditions in the fast fashion industry, she shifted to buying durable, ethically-made clothing from local brands like Pashion Footwear and the Slo Fashion Company. For her, sustainable fashion involves supporting fair labor practices and minimizing environmental impact. This mindset shift among young people reflects a broader trend towards more conscious consumerism .
