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Francesca Loropiana: Many companies don't understand the importance of sustainability

Faux leather trousers, dark denim, striped shirt, and polyester print oversized sweatshirt. Almost everyone has a similar set of clothes in their wardrobe that they periodically replace, gift to a younger sibling or just wonder when to wear.

A team from BGNES and Cantarelli flew to Italy to rock the stands at the Milano Unica 2024 in search of answers about whether the personal fashion consultant will tackle the eternal question of "what to wear today", whether we are getting carried away with "fast fashion" and how the fashion business could be "ethical".

"Ethical fashion is a very important matter. We should look at the future and we have to be very concerned of the new generation. Many companies don’t understand what actually would be the future of our generation – sustainability. We have to make a huge step towards it“, Francesca Loropiana told BGNES.

She thinks that older generations just focus on the business part of it and they don’t take the steps forward. "They must step aside and just let us do what we know about our future", Francesca emphasized./BGNES

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