Gucci and Miley Cyrus hosted a summer celebration at the Chateau Marmont Hotel in Los Angeles on July 18, 2024.
The event, held to promote the new Gucci Flora Gorgeous Orchid Eau de Parfum, featured a floral-themed setting around the hotel's iconic pool. Celebrities, including Salma Hayek, Andrew Matarazzo, and Kendall Jenner, attended the party. Guests walked through a floral tunnel into a garden area and enjoyed a live performance by Miley Cyrus, including her Grammy-winning song "Flowers."
DJ Alex Chapman provided additional music, and attendees enjoyed floral-inspired hors d'oeuvres and desserts.