H&M's Fall 2024 collection takes a bold turn with a campaign featuring pop sensation Charli XCX and a lineup of eclectic cultural icons, including Arca and Lila Moss. Shot by photographer Sam Rock and directed by Albert Moya, the collection highlights rich tones, tailored details, and vintage-inspired silhouettes. H&M's Creative Director, Jörgen Andersson, describes the collection as a celebration of the intersection between fashion and music, where individuality and experimentation thrive.
This new chapter for H&M merges style with sound, offering a fresh, expressive approach to fall fashion.