Saint Laurent has enlisted two icons for its Summer 24 Campaign: Hailey Bieber and the LE 5 À 7 bag.
The campaign took inspiration from the likes of Amelia Earhart, Adrienne Bolland and other pioneering women who infiltrated domains once considered exclusively male, to highlight the houses expertise in chic, pragmatic, and timeless designs, the . Think: loose, distinctly masculine silhouettes, with an elegantly feminine twist.