Captured on 29.01.2024
More and more people are choosing their clothes for the brand story, not so much for the brand itself. The big picture - therein lies the key amidst the rapidly changing fashion trends and the returning ones.
Speaking to BGNES, 10 days 365 creator Barbara Hillbrink revealed the existence of these new trends. The special envoy of BGNES and Cantarelli in Amsterdam Gergana Yordanova spoke to the magnetic designer. The conversation takes place in the midst of the specialized exhibition Modefabriek 2024.
According to Hilbrink, more and more people are recognising sustainable fashion as a goal, which leads to the choice of ethically made clothing that is environmentally friendly. In addition to looking for stories, the consumer wants to understand more about the brand.