A growing number of Gen Z fashion fans are gravitating toward sustainable styles.
As per Forbes, the term "sustained" fashion refers to the production or consumption of clothing in a manner that safeguards both the environment and the people who make it.
Concerns regarding the major harm that the fashion industry causes to the environment are growing as it expands.
Up to 10% of the global annual carbon dioxide emissions are attributed to the fashion industry, according to the United Nations Environment Programme.
Undoubtedly, sustainability signifies a momentous transition for a sector that has persistently grappled with inefficient methodologies and detrimental effects on the environment.
Fashion of Generation Z
Gen Z fashion features oversized and graphic pieces that combine streetwear aesthetics with retro 90s influences. The Y2K resurgence revives the vivid colors and whimsical designs of the early 2000s. Crop tops, low-rise jeans, and designs with lots of logos are examples of iconic pieces.
Together with redefining gender norms through inclusive and gender-neutral styles, DIY and customized items are giving Gen Z fashion a personal touch.
Fashion trends are greatly influenced by social media sites like Instagram and TikTok. Influencers and content producers launch new brands and establish fashion trends.
Many members of Generation Z like going thrifting and vintage shopping, or "ukay," to find one-of-a-kind items and lessen their environmental impact.
Used or thrifted clothing and other items are referred to as "ukay" in the Philippines. Originating from the English word "okay," it describes purchasing secondhand goods, which are frequently offered for sale at thrift stores or booths.
Thrift and kayak stores provide an abundance of one-of-a-kind, vintage items that defy trends. Gen Z's desire for uniqueness and a distinct style is catered to by this.
With their affordable prices, buyers can give these used items a creative new twist to turn them into brand-new, fashionable finds.
In an interview with republicasia, Gen Z fashionista Kristine Lunday explained how she gets excited about vintage and thrift store shopping.
It's fascinating and thrilling to find one-of-a-kind items as well as premium, designer items at lower costs. In addition, I value that thrift stores are easily accessible and aid in my quest to identify and convey my own style," the woman added.
A lot of Gen Z consumers also take pleasure in the creative aspect of thrifting, whether it's uncovering hidden treasures or giving things a unique makeover.
Most importantly, adopting used clothing can be a protest against the fast fashion industry's practices and represents a larger cultural shift towards mindful consumption.