Private boats transported famous passengers, like Dua Lipa, Gwyneth Paltrow, and Manu Rios, through the deep-blue waters surrounding Capri, the Italian island where Jacquemus chose to stage his 15th-anniversary runway show for Fall/Winter 2024 on Monday. Their destination was Casa Malaparte, the villa designed by Italian rationalist architect Adalberto Libera for writer Curzio Malaparte in the 1930s — and the sartorial diving board for the Jacquemus label in 2009, HypeBeast reported.
“I decided to create my brand after watching ‘Le Mépris’ from Jean-Luc Godard, being inspired by the beauty and modernity of his vision,” designer Simon Porte Jacquemus wrote on Instagram. Among many locales, the 1963 movie was filmed at Malaparte’s home, up on the 104-foot-high rocky spur of Punta Masullo. “Today I feel honored to be able to present our next show in Casa Malaparte.”
From a bird’s eye view, the honorary line offered a medley of Simon’s fan-favorite design signatures — Jacquemus-isms, some would call them. But overall, the spectacle was about more than just the clothing itself; it was an intimate celebration of a brand that, in its first decade and a half of its existence, has seized the eyes, formed the mood boards and opened the wallets of millions thanks to its expert world-building, sharp marketing strategies and sheer design expertise.