Young designers are creating beautiful, comfortable and sustainable clothes around the world. These new creatives are the driving force that is bringing ethical fashion to life, and their goal is to soon make it a guiding rule across the industry.
A team from BGNES and Cantarelli flew to Italy to rock the stands at the Milano Unica 2024 in search of answers about whether the personal fashion consultant will tackle the eternal question of "what to wear today", whether we are getting carried away with "fast fashion" and how the fashion business could be "ethical".
Designer Joel Fuller went to school for his profession, but he didn't really learn much about ethical fashion in their. So he uses his contacts with fashion mills and his own research.
"I’m a huge supporter of ethical fashion. I think it’s a movement long overdue and every brand out there will jump on that waggon. In everything I do I try to keep in mind which brands are actually ethical whether it’s their production process or fabrics", Joel said to BGNES.
He advises customers to choose quality materials and to avoid synthetics.
He believes it is extremely important that factory workers receive decent wages.
"Don't buy fast fashion and don't follow artificial trends. Buy clothes you will wear for years," Fuller noted. /BGNES