Captured on 6.04.2024
Creating your own brand is a source of pride, especially if it is also ethical, as it is in our case. This was stated to BGNES by Lora Asenova, Miss Bulgaria Universe 2019 and one of the most interesting participants in the last season of MasterChef.
With the help of the textile company Cantarelli, Lora creates her own brand, which is a natural extension of her development in the media space. To create it, she goes through absolutely all production processes.
"I got to know all the people who work at the Cantarelli factory. I saw how they put their heart and soul into what they do. Because of this, I was able to appreciate the clothes I created more," said the influencer.
It is very important to her that all processes meet the norms of ethical fashion: "Production is really at a high level, it meets all European standards. It is made with high-quality Italian fabrics." At the same time, the prices of the clothes are quite affordable. "With this collection, we have shown that luxury is accessible and at a reasonable price," Lora noted.
Her collection managed to conquer more than 10 fashion forums worldwide, starting from Milan and Florence and reaching Amsterdam and other European capitals. The last premiere was at the Fashion Week in Sofia, which took place at the end of March.
"I'm happy that each of the guests we invited managed to find something for themselves, managed to like a certain model," shared Lora.
According to her, absolutely everyone is capable of creating their own collection and brand, especially when they have an established manufacturer like Cantarelli as their partner.
"This is a successful venture that can turn into a business of its own. It is suitable for any influencer, designer or entrepreneur who wants to start their own business with minimal investment or even without investment," Lora Asenova recommended. /BGNES