MAC Viva Glam, celebrating its 30th anniversary, partners with pop sensations Kim Petras and Danna Paola to unveil an enhanced mission and a refreshed lipstick collection.
Since 1994, MAC Viva Glam has raised an impressive $520 million for HIV/AIDS initiatives. Now, the program expands its focus to champion equality in sexual, gender, racial, and environmental realms. This evolution sees support directed to organizations like Broadway Cares/Equity Fights, It Gets Better, The Trevor Project, Indspire, and Plastics for Change.
Kim Petras, speaking on her involvement, expresses gratitude for joining the ranks of legendary artists who've represented MAC Viva Glam. She aims to continue uplifting marginalized communities and inspiring future generations towards equality. /BGNES