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Made to Measure as the Solution to Ethical Fashion

Author: Alexandra Cantarelli

In today’s world fashion, especially fast fashion has become the second most polluting Industry. This has affected us negatively in multiple ways. Made To Measure is an alternative to the Ready To Wear garments and fast fashion. By wearing Made To Measure we can significantly reduce the pollution and all the other negative aspects of Ready To Wear. 

Here are the main benefits of Made To Measure and how this affects our planet: 

1. Production only on Demand  

•Made To Measure is made especially for the customer on his demand.  

•In that way the shop no longer has the struggle of making inaccurate predictions of the market months in advance.  

•This eliminates the need for overproduction, inventory, and leftovers.  

2. Longlasting pieces with timeless design

•The Intended purpose of the garment is to serve its owner for a long time. 

•The higher quality of materials and production combined with the timeless design makes the garment long-lasting and eliminates the need for replacement and overconsumption  

3. Personal Fashion Consultant

•80% of the clothes in our wardrobes are never being worn or are being thrown away after only  5wears. This results in 92 million tons of clothing thrown away each year. 

•The Personal Fashion Consultant has years of experience in the fashion industry.  

•He is not only trained to take your measurements but also highly qualified to consult you on what garment will best fit you depending on your needs, desires, and body physique. 

•Each Made To Measure garment will be carefully selected so that it always fits you properly and makes you want to wear it.  

The consultant’s professionalism will help you stop stuffing your wardrobe with unworn clothes.  

4. High-quality materials

•The materials have two factors that speak for their sustainability.  

Firstly the source they are made from and secondly the manufacturing process. 

•The fast fashion industry is mainly focused on cheap materials. But the planet and we as its residents are paying the high price of cheap fabrics.  

•The MTM suits are made with high-quality biodegradable eco-friendly materials in certified productions. 

•This decreases the negative impacts on the environment such as pollution of the landfills, and oceans, harming of the wildlife, carbon dioxide emissions, and more. 

In summary, buying Made To Measure garments and confiding your choice to your Personal Fashion Consultant will help you not only look better and save money and time but also to significantly reduce your negative impact on the environment.  

As consumers of fashion each of us should become more responsible and aware of the consequences after our purchases.  

One of the most effective ways to make a significant better change is by starting tobuy Made To Measure products under the guidelines of the personal fashion consultant.  

If you want to become an ambassador of Ethical Fashion and be a personal fashion consultant in a partnership with us get in contact with us now! 

We are looking for partners worldwide with whom to start working together on the innovative business model while spreading the cause of Ethical Fashion. 

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