Following a statement from environmental protection organization LAV, which declared that Max Mara was going fur-free, the Italian group issued a statement clarifying its position.
“We confirm that the brands of the Max Mara Fashion Group have not been selling fur products for some seasons,” denying the release of any “public statement, WWD reported.
Through internal communication, we have reassured our employees, who have been subjected to pressure and violence — particularly in the United States — that the company has long chosen not to use fur in its products and that we will explore all available legal solutions to protect them from systematic privacy violations and repeated psychological abuse.”
The privately held Max Mara Fashion Group that also owns Weekend Max Mara, Sportmax, Max & Co. and Marina Rinaldi, among others, has for some time been at the receiving end of a global campaign, which spanned the United States, Europe, Japan and Australia, demanding the end of the use of fur. A year-and-a-half-long campaign led by the Coalition to Abolish the Fur Trade (CAFT) included residential picketing and mounting pressure from activists worldwide.