Oslo Runway has grown significantly in prominence and scale since Patriksson took over its organization post-pandemic. The 2024 lineup featured 34 shows, including well-established brands like ByTimo and emerging talents like Mads Søreide. Oslo’s next generation of designers draw inspiration from both the city’s gritty underground and cultural diversity, as seen in the work of 1313 Selah, which combines street-style elements with meditative presentations exploring mental health. Sustainability was central to Oslo Runway, with brands adhering to strict requirements that emphasized circular economies, echoing similar initiatives in Copenhagen. This year’s shows featured numerous sustainable practices, including the use of deadstock fabrics, repurposed materials, and ecoprinting techniques.
Celine Aagaard of Envelope1976 pushed boundaries with unconventional presentations, while the knitting industry showcased Norway’s leadership in circular fashion, using 3D knitting techniques to minimize waste and promote local wool production. The runway also highlighted the tension between sustainable fashion practices and broader environmental challenges in Norway, particularly the paradox of the country's reliance on fossil fuels while being a leader in green energy and sustainability efforts. Oslo is positioning itself as a circular fashion hub, supported by citywide initiatives, cross-sector collaboration, and investments in innovation, helping build a fashion industry focused on long-term sustainability.