One of the biggest fashion shows of the year, Vogue World, will take place in Paris on Sunday. It will feature an unusual collaborative display with prominent French designers with an Olympic theme.
The event takes place halfway through the menswear and haute couture shows of Paris Fashion Week and is expected to draw 500 carefully chosen guests to the glamorous Place Vendome, reported AFP.
What is known about the event in the Olympic host city this summer is as follows:
In February, Anna Wintour, the editor-in-chief of Vogue, revealed to AFP that the event will have "a mixture of fashion show, entertainment and performances... and a few surprises."
The date, June 23, which is International Olympic Day, was not selected at random.
Since 1924, when the Games were last hosted in Paris, various sports, including cycling, gymnastics, tennis, taekwondo, and breakdancing, are supposed to be paired with periods of French fashion.
Two previous Vogue World events took place in 2022 and 2023, respectively, paying tribute to London's theater scene and New York street fair.
Vogue's magazine business is having difficulty remaining relevant in the digital sphere, so Wintour is turning to entertainment events to sustain the brand.
The price of first row seats for the show in New York was $3,000. The show's prices for this week are unknown. | BGNES