Industry veteran Philippine Massenaux has been a strong proponent of sustainability in the fashion and merchandising sectors, highlighting the imperative need for the industry to implement more environmentally friendly procedures. Using sustainable materials is one of the important points she makes, as it is essential to reducing the environmental impact that is typically connected to the fashion industry. According to Massenaux, incorporating organic materials like hemp, bamboo, and organic cotton is essential to creating sustainable fashion. Because these natural fibers are grown without the use of dangerous chemicals or pesticides, soil degradation is decreased and ecosystem health is enhanced. Using organic fabrics guarantees that consumers are dressed in materials less likely to irritate their skin or trigger allergies, while also promoting biodiversity. She created the Mid-Hudson Regional Business Plan.
Her curation of a novel and cutting-edge science-based textile was one of the Philippine Massenaux project's highlights. The purpose of this textile design was to change the way the fashion industry perceived sustainability. Finding substitute materials and production techniques that are more environmentally friendly and sustainable is essential, as worries about the industry's impact on the environment are becoming more and more pressing.
Experts like Philippine Massenaux in the field of fashion and merchandising are always pushing the envelope to solve worldwide issues within the sector. Massenaux has created a "call to action" project/presentation using fashion brands to directly address these issues based on her research and expertise. She places a lot of emphasis on ethical production, which includes supporting artisanal craftsmanship, local production, and fair trade methods.