Sustainable fashion is transitioning from trend to norm, driven by innovators like Erica Vega. In 2019, Vega founded IMIX, a social enterprise dedicated to environmentally, socially, and economically responsible fashion. Drawing from her textile design background and family tradition in sewing, Vega launched IMIX to address pressing fashion industry challenges, Vogue magazine writes.
Vega's approach centers on upcycling, particularly recycling discarded jeans to reduce waste and conserve resources. "We recycle jeans to avoid landfills and minimize water footprints," she explains. This initiative led to the creation of Fundación Futuro Verde, promoting sustainable fashion by transforming textile waste into new garments.
Vega believes sustainable fashion hinges on ethics, transparency, and comprehensive commitment throughout a garment's life cycle. She asserts, "We're at a tipping point, with responsible fashion becoming the norm, driving significant changes in the textile industry." Her efforts, alongside other Latin American designers, lay the groundwork for a greener future in fashion.
According to Vogue, Vega's work is emblematic of the growing movement towards sustainability, offering hope for a more environmentally conscious fashion industry. /BGNES