Captured on 10.01.2024
Florence opened this year's edition of the largest show for classic and avant-garde men's clothing and accessories - "Pitti Uomo". It takes place every year in January and presents the autumn-winter collections from Italy and the world. Visitors can see the new collections of 832 different brands, BGNES reported.
Men's fashion in Italy during the period of "Pitti Uomo" is the focus of everything, and the incredible and memorable clothes of the men overshadow even the ladies who decide to visit the fashion edition. A BGNES team met with a number of visitors to "Pitti Uomo".
We talked with them about the problem areas in the fashion industry, possible solutions, preserving the traditions of making clothes in Italy, as well as whether ethical fashion is gaining popularity. It is important to note that ethical fashion refers to the production and consumption of clothing and accessories in a way that prioritizes social and environmental responsibility. This includes considering the impact of the entire supply chain – from material sourcing to production, distribution and disposal. Ethical fashion aims to promote fair wages, safe working conditions and sustainable practices while minimizing harm to the environment.
"I work in the fashion industry, but one thing I don't like is that they're always in a hurry and I don't know why. I think it's better to slow down. Everything changes every month," model Eduardo Langone told BGNES. He shared that he was visiting "Pitti Uomo" for the first time. Langone commented that he does not like "fast fashion" and explained that he prefers to buy better quality clothes that he can wear for a longer time.
According to him, the fashion industry should concentrate on producing better quality clothes instead of producing large quantities. "I like to buy better quality second-hand clothes. In Milan there are many shops where you can buy such clothes, instead of buying the so-called 'fast fashion' clothes that you wear for a few months and then you have to throw away," he added.
To BGNES, the ambassador of a number of designer brands, Thierry Mouelle from Paris, said that he has been participating in "Pitti Uomo" for many years. He joins the event because it is a place for men's fashion, but also a field for inspiration and meetings with designers.
"'Fast fashion' is not good for anyone," Muele said, adding: "It's the difference between fashion trends and classic clothes and classics. Classics or traditional clothes that are produced usually don't change, fashion trends change with everyone six months, and "fast fashion" is aggressive".
Muele commented that depending on the season, he also chooses the materials from which his clothes are made, giving an example of the fact that this season his clothes are mostly made of wool. According to him, ethical fashion is a popular initiative and explained that it is actually very difficult to understand whether fashion brands actually implement it or if it is just words.
"Something has to change in the fashion industry because people don't have the same money as in the past. But if you want quality, you have to pay a higher price," he pointed out.
The event's guest designers this season are Luca Magliano and Stephen Stockie Daly. Over the years, attendance and the number of exhibitors at "Pitti Uomo" continues to grow, and this year the interest is huge. Hundreds visited the exhibition in the first days after the opening.
Designer Iliyan Rachov from Bulgaria told BGNES that he is visiting "Pitti Uomo" for the 20th time.
"The fashion industry needs to change in terms of the use of leather. However, this is starting to change especially with luxury types of leather," he believes. According to him, ethics should be present in the fashion industry.
For more interesting conversations with various designers, models and fashion icons, follow BGNES. The media team is in Florence and has exclusive access to the participants of "Pitti Uomo" 2024. /BGNES