Pitti Uomo 106 concluded with a notable increase in foreign buyers, marking a pivotal moment for the menswear industry. With approximately 11,500 buyers and over 15,000 visitors at the Fortezza da Basso, the event showcased a dynamic shift in market dynamics, as described by the Pitti Uomo official website.
Key highlights include a 46% foreign attendance, totaling 5,300 buyers, reflecting slight growth compared to previous editions. Notably, markets in Germany, the Netherlands, and northern Europe showed robust expansion, with Germany alone posting a 15% increase and strong showings from Austria, Belgium, and Baltic countries.
Despite a 7% decrease in Italian buyers, the event remained pivotal in setting trends and providing confidence to international exhibitors. The presence of buyers from France, the United States, and the UK underscored their ongoing importance in shaping global fashion trends.
Looking ahead, industry optimism hinges on potential geopolitical stability and economic stimuli, with expectations for a more decisive recovery by 2025. The high quality of attendees, driven to rejuvenate retail channels, highlighted the event's significance in fostering international partnerships and market growth.
Raffaello Napoleone, CEO of Pitti Uomo Immagine, emphasized the event's role in reinvigorating the menswear sector and fostering global connections amidst evolving market conditions. | BGNES