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Prada Taps Scarlett Johansson For Its Latest Ad

Scarlett Johansson spearheaded Prada's Galleria campaign.
As to the press release, the ad is an homage to the actor's brilliance and a celebration of technique, with the latter being the true motor of cinema.
The Jonathan Glazer-directed images, which feature Johansson leaving a soundstage with a beige Prada Galleria studded purse on her arm, perfectly encapsulate the brand's creative philosophy.
The firm highlighted the advertisement on its Instagram post, which is featured above, with the description, "She is the Prada Galleria, rethought in both surface and structure."
"Its persona can change, both inside and out, just like the legendary actor."
The limited-edition bag series features variations in soft grain calfskin leather and others adorned with hand-crafted florals, in addition to this light brown version.

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