As Pride celebrations commence across Europe, Primark launches a new campaign celebrating self-expression and diversity with the message "Be Authentic, Be Proud, Be You." The retailer pledges £150,000 ($186,000) to LGBTQI+ charities across Europe and the US. In the UK, Primark will donate £30,000 ($38,233) to The Proud Trust, which empowers young people and makes spaces more inclusive through youth groups, mentoring, and educational initiatives. This campaign underscores Primark’s commitment to supporting the LGBTQI+ community. |BGNES
