Fashion revolves around the latest trends but is the industry behind the curve on the only trend that ultimately matters - the need to radically alter our patterns of consumption to ensure the survival of the planet.
The fashion industry produces between 2 to 8 per cent of global carbon emissions. Textile dyeing is also the second largest polluter of water globally and it takes around 2,000 gallons of water to make a typical pair of jeans.
Every second, the equivalent of one garbage truck of textiles is landfilled or burned. If nothing changes, by 2050 the fashion industry will use up a quarter of the world’s carbon budget. Textiles are also estimated to account for approximately 9% of annual microplastic losses to the ocean.
Then there is the human cost: textile workers are often paid derisory wages and forced to work long hours in appalling conditions. But with consumers increasingly demanding change, the fashion world is finally responding with A-listers, like Duchess Meghan Markle, leading the way with their clothing choices and designers looking to break the take-make-waste model.
“Most fashion retailers now are doing something about sustainability and have some initiatives focused on reducing fashion’s negative impact on the environment,” says Patsy Perry, senior lecturer in fashion marketing at the University of Manchester. For example, last year, Britain’s Stella McCartney teamed up with the Ellen MacArthur Foundation to launch a report on redesigning fashion’s future.
“However, there is still a fundamental problem with the fast fashion business model where revenues are based on selling more products, and therefore retailers must constantly offer new collections. It would be unrealistic to expect consumers to stop shopping on a large scale, so going forward, I would expect to see more development and wider adoption of more sustainable production methods such as waterless dyeing, using waste as a raw material, and development of innovative solutions to the textile waste problem,” she says.
Pioneering solutions to address environmental challenges will be at the heart of the fourth UN Environment Assembly next March. The meeting’s motto is to think beyond prevailing patterns and live within sustainable limits—a message that will resonate with fashion designers and retailers seeking to reform their industry.
At the March meeting, UN Environment will formally launch the UN Alliance on Sustainable Fashion to encourage the private sector, governments and non-governmental organizations to create an industry-wide push for action to reduce fashion’s negative social, economic and environmental impact and turn it into a driver for the implementation of the Sustainable Development Goals.
Across the United Nations, agencies are working to make fashion more sustainable, from the Food and Agricultural Organization protecting arable land, to the Ethical Fashion Initiative set up by the International Trade Centre to the work of UN Environment in fostering sustainable manufacturing practices.