Retraced, a platform that helps fashion and textile brands digitize and trace their supply chains, has secured €15 million in a Series A funding round led by Partech, with participation from investors like Alante Capital, Alstin Capital, and Samaipata. The funding will accelerate Retraced's mission to make sustainability management more efficient and accessible for fashion companies globally. The platform enables brands to track and manage supply chain transparency, compliance, and sustainability, from raw materials to finished products.
With sustainability becoming crucial in the fashion industry, Retraced’s advanced platform, powered by AI and process automation, aims to help brands like Desigual, Victoria’s Secret, and Marc O’Polo meet EU regulations and enhance their environmental commitments. Retraced is also working on developing a European Digital Product Passport (DPP) to better engage consumers in sustainability efforts. With more than 150 fashion brands already using its platform, Retraced is positioned to lead the industry in sustainable supply chain solutions.