Rihanna has been announced as the new face of Dior J'Adore, replacing Charlize Theron, who served as the fragrance's ambassador for the past 20 years and is now Dior's style and jewelry ambassador. Rihanna expressed her excitement about the role, highlighting the significance of J'Adore to women and her enthusiasm to bring her personal story and creativity to the campaign. Véronique Courtois, CEO of Parfums Christian Dior, praised Rihanna's talent, audacity, and beauty, calling her the perfect embodiment of Dior's powerful femininity. J'Adore, a floral fragrance featuring jasmine, rose, and ylang-ylang, debuted in 1999 and remains a bestseller. Rihanna's first campaign, shot by Steven Klein, will debut on September 1, potentially featuring both visual and commercial elements. | BGNES
