Known for his avant-garde sensibility and deconstructed cuts, designer Rock Hwang is making waves in fashion with his eponymous label. Now, Rokh and H&M have joined forces for a collaboration full of quirky and customizable wardrobe staples, NYLON reported.
To celebrate the launch, the retailer hosted an intimate party on April 16 at London's Dover Street Market, where guests were treated to negronis and gin martinis while the Royal Philharmonic Orchestra played alongside the Jabez Bartlet installation. Crowds gathered around notable attendees including Auquafina, Letitia Wright, Olivia Cooke, Jonathan Bailey and Irina Shayk, who wore items from the series.
"Rokh is a symbol of individuality," said Hwang, "so it was great that so many unique talents from the worlds of music, art and design contributed to this fantastic Rokh H&M launch event. I was so happy to see how people wore the looks from the collection in his own way".
Despite the shop's party atmosphere, Hwang's artwork serves as a light respite — and even rivals the surrounding racks of established luxury brands. One of the most standout items is a beige wool blazer completely covered in studs and cinched with an extra-long black grommet belt. There are also upgraded versions of other staples - including oversized button-downs, light-wash jeans and corset tops - as well as some fun men's pieces, like a printed tee and leather shorts. But what makes this collection truly remarkable is that all items are 'unisex' and can be mixed, matched and rearranged to reflect your own style.
"And it's also a way to enjoy sophisticated design at an affordable price," said Aukwafina, who wore a cropped plaid vest and black skirt. "I've been wearing H&M for as long as I can remember," said the actress, adding that her favorite piece from the collection was the double-layered trench coat.
The collection launches in selected H&M stores and online at hm.com on April 18./BGNES.
