Just hours before Sabato De Sarno’s second collection for Gucci hits the runway, a serene atmosphere envelops the show space in Milan. There's a notable absence of the usual pre-show chaos; instead, the mood is one of anticipation and contentment. As De Sarno walks through the space, his affable demeanor sets the tone, with warm greetings and genuine interactions with everyone he encounters, Harper’s Bazaar reports.
In discussing his Fall 2024 collection, De Sarno emphasizes the collaborative effort behind it, acknowledging the contributions of the many individuals who played a role in its creation. He speaks reverently of the company's longstanding employees, drawing inspiration from their wealth of experience and expertise. One employee, in particular, receives praise for her dedication to updating archival designs to resonate with contemporary sensibilities.
The collection itself reflects De Sarno's meticulous attention to detail and commitment to craftsmanship. From buttery-soft leather riding boots to intricately detailed lace slip dresses, each piece exudes a sense of luxury and refinement. De Sarno's focus on product and process is evident in the thoughtfully constructed garments, which feature adjustable elements for a customizable fit.
Despite his tenure at Gucci being relatively short, De Sarno has already made a significant impact. Charged with steering the brand in a new direction, he prioritizes creating clothing that resonates with real people in their everyday lives. For De Sarno, the true essence of luxury lies not in high fashion events, but in the intimate experience of discovering and falling in love with a piece in-store.
Ultimately, De Sarno's vision for Gucci is one of inclusivity and accessibility. He values feedback from everyday consumers over industry insiders and prioritizes creating clothing that speaks to a diverse range of individuals. As he continues to evolve the brand, De Sarno remains committed to his core philosophy: "I start with people, always", he says. /BGNES
Just hours before Sabato De Sarno’s second collection for Gucci hits the runway, a serene atmosphere envelops the show space in Milan. There's a notable absence of the usual pre-show chaos; instead, the mood is one of anticipation and contentment. As De Sarno walks through the space, his affable demeanor sets the tone, with warm greetings and genuine interactions with everyone he encounters, Harper’s Bazaar reports.
In discussing his Fall 2024 collection, De Sarno emphasizes the collaborative effort behind it, acknowledging the contributions of the many individuals who played a role in its creation. He speaks reverently of the company's longstanding employees, drawing inspiration from their wealth of experience and expertise. One employee, in particular, receives praise for her dedication to updating archival designs to resonate with contemporary sensibilities.
The collection itself reflects De Sarno's meticulous attention to detail and commitment to craftsmanship. From buttery-soft leather riding boots to intricately detailed lace slip dresses, each piece exudes a sense of luxury and refinement. De Sarno's focus on product and process is evident in the thoughtfully constructed garments, which feature adjustable elements for a customizable fit.
Despite his tenure at Gucci being relatively short, De Sarno has already made a significant impact. Charged with steering the brand in a new direction, he prioritizes creating clothing that resonates with real people in their everyday lives. For De Sarno, the true essence of luxury lies not in high fashion events, but in the intimate experience of discovering and falling in love with a piece in-store.
Ultimately, De Sarno's vision for Gucci is one of inclusivity and accessibility. He values feedback from everyday consumers over industry insiders and prioritizes creating clothing that speaks to a diverse range of individuals. As he continues to evolve the brand, De Sarno remains committed to his core philosophy: "I start with people, always", he says. /BGNES