The leading K-POP Fan & Artist Festival, KCON LA 2024, has announced SHEIN, a global online retailer of fashion and lifestyle items, as its exclusive fashion partner for the first time. With the exciting world of K-POP merged with cutting-edge fashion, this new relationship offers fans an immersive experience never seen before, reported PR Newswire.
SHEIN is not only the event's exclusive fashion partner, but she has also put together a fascinating collection that features reasonably priced, fashionable clothing and accessories that range in price from $10 to $30 and is especially inspired by K-POP aesthetics. This collection, which is currently available for purchase on SHEIN.com, enables fans to wear their love of K-POP and incorporate the vivid energy of the genre into their everyday looks.
SHEIN will be bringing a lot of interactive experiences and activations to KCON LA 2024 as part of their partnership. Engaging with some of their favorite musicians will be possible thanks to special appearances and programs featuring K-POP sensations STAYC and Craxy. In addition, attendees can customize their own photo card keychains with charms and jewels and take advantage of free accessory gifts. SHEIN is also a sponsor of KCON's Relay Dance Battle, which offers K-POP cover dance groups an opportunity to perform. The Grand Prize winner will get a $1500 SHEIN gift card, the opportunity to have their own professionally made dance video sponsored by SHEIN, and the opportunity to perform live on the M&G STAGE at KCON LA 2024 with K-POP group STAYC.
"We are ecstatic to be the exclusive fashion sponsor for KCON LA 2024," SHEIN U.S. president George Chiao stated. "This partnership demonstrates our dedication to establishing fashion trends as well as our love for fostering innovation and cultural variety, especially within the thriving K-POP scene. With our distinctive activations and exclusive collection, we hope to bring fans even closer to the K-POP experience."
From July 26 to July 28, KCON LA 2024 will span three days, turning Los Angeles into the premier location for K-culture aficionados. Expect an unmatched festival of Korean entertainment, music, and fashion spread throughout the legendary venues of Gilbert Lindsay Plaza, LA Convention Center, and Crypto.com Arena. Fans and celebrities will come together in the center of the entertainment capital for an experience that will never be forgotten thanks to SHEIN's first collaboration with KCON. This collaboration promises a fun-filled weekend filled with fashionable events and engaging activities that exemplify the finest of K-POP.