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Sofia Richie Launches Hair Care Brand with Nexxus

Sofia shares insights into her hair journey during pregnancy, along with tips for maintaining healthy locks and the inspiration behind her recognizable slicked-back bun in an exclusive interview with Elle. With Nexxus, Sofia Richie Grainge invites you to experience the effortless elegance of her hair care routine.

Being an "It" girl is more than just a label; it's a perception woven into the fabric of lifestyle and influence. Sofia Richie Grainge embodies this elusive status effortlessly, commanding attention with her cool elegance and enviable style. Now, as the face of Nexxus's new Styling Collection, she extends her influence to hair care, offering a glimpse into her iconic hairstyle and beauty routine.

Richie's partnership with Nexxus comes at a time of expansion in her life, with motherhood joining her list of titles. The Styling Collection, featuring 11 products powered by Nexxus's innovative StyleProtect Technology, promises to help users achieve Sofia's signature looks while fortifying their strands against environmental stressors.

Among the collection's standout products is the Slick Stick Strong Hold Hair Wax, inspired by Sofia's iconic bun hairstyle. As she navigates the demands of impending motherhood and her career, Richie emphasizes the importance of a low-maintenance routine, made possible by her trusted Nexxus essentials. /BGNES

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