Stone Island, founded in 1982, has transitioned from niche menswear to a global luxury brand, with revenues reaching €411 million in 2023. The brand, known for its technical innovation and robust design ethos, has secured a prominent place in the fashion world through high-profile collaborations with Supreme, Nike, and now Dior.
The Financial Times highlights how Dior's artistic director, Kim Jones, who admired Stone Island since the 1990s, has integrated the brand's unique craftsmanship into a new collection. This collaboration underscores Stone Island's ascent in the luxury sector, blending couture and industrial aesthetics. Stone Island’s rich history, from Milan's Paninaro subculture to English football terraces, and its influence on modern music scenes, cements its status as a cultural and fashion icon. /BGNES