Substack, known for its newsletters, has become a surprising new hub for secondhand shopping. Initially a platform for fashion editors to share styling advice, it's now evolving into a space where buying and selling used clothing is gaining traction. This shift reflects a broader change in consumer behavior, where shoppers prioritize sustainability and affordability by turning to secondhand items, even if they are "well-loved." As trust-based resale grows, Substack offers a fresh, personalized way to shop sustainably.
