The world could seriously use more brands that care as much about sustainable fashion and saving the planet as they do about saving your outfit. Not to say that looks aren’t important, but hey, there’s nothing cooler than being conscious, right? Well, here’s the good news– Ode by Oindrila & Arka is an upcoming homegrown premium indie apparel brand that’s positioned itself in the sustainable fashion space– and ACTUALLY lives up their set ethos.
Owned and run by two young, creative powerhouses, the fashion label from West Bengal came to life only in 2020, but survived the pandemic and has been turning heads and hearts with its unique concept of conscious-cultural-chic. A big feat for a baby! From execution to aesthetics, the founders have been mindful of their creations every step of the way, intriguingly infusing depth with sartorial storytelling.
Oindrila and Arka are the lovelies behind Ode. They didn’t just stumble into fashion; they crafted their way with passion and purpose. Oindrila, a fashion designer, and Arka, a visual communication expert, joined forces to create something truly special. Their work gives buyers a cozy sense of nostalgia blended perfectly with a modern twist.
Buy less, choose well, make it last
With so much fast fashion, Ode takes a refreshing approach by producing only what’s needed. No wastage, no mass production—just high-quality, sustainable pieces. They’re big on natural and AZO-free dyes, making sure their garments are as kind to the planet as they are to your skin. “It’s all about making every piece count and ensuring it lasts,” says Oindrila.
Ode’s designs are where old-school charm meets contemporary cool. Apart from being a sustainable fashion brand, they believe their venture is a powerful tool for self-expression. Their collections are all about distinct details, timeless silhouettes, and color palettes that make a statement without trying. By mixing traditional craftsmanship with modern quirks, they create pieces that you’ll love season after season.
Arka explains, “Ode is deeply rooted in the artistry of Indian craftspeople. Our team of tailors, weavers, and embroiderers pour their skills into every stitch, every pattern. We handpick the best fabrics and perfect each motif. Every garment is authentic artisan talent brought to life.”