In the bustling city of Mumbai, where fashion trends often dictate the rhythm of life, a quiet revolution is taking place—one that champions sustainability in clothing choices. As global awareness of environmental issues grows, so does the demand for eco-friendly fashion alternatives. Mumbai, a hub of creativity and innovation, is swiftly adapting to this paradigm shift, with sustainable clothing styles and brands becoming increasingly popular.
Sustainable clothing styles
The concept of sustainable fashion revolves around creating clothing that minimizes environmental impact throughout its lifecycle. This includes using organic or recycled materials, employing ethical manufacturing processes, and promoting longevity in design. In Mumbai, traditional styles are merging with sustainable practices, offering a unique blend of heritage and modernity.
From handloom sarees to contemporary organic cotton shirts, Mumbai’s fashion scene is diversifying to cater to eco-conscious consumers. Designers are incorporating local craftsmanship and sustainable materials into their collections, showcasing a fusion of cultural heritage and environmental responsibility. Brands like Anita Dongre Grassroot and Upasana are leading this charge, promoting sustainable livelihoods and eco-friendly practices through their designs.
However, several home-grown brands in the city, like – House of Abiti are not behind either. To cater to the changing lifestyle and to reach out to the younger crowd, some of these brands are coming with a creative ads and messages for their target audience.