Social media influencers are increasingly using their platforms to promote sustainable fashion. Instagram and TikTok personalities are championing eco-friendly brands, sharing styling tips that focus on quality, timeless pieces, and advocating for second-hand shopping. Influencers like Venetia La Manna and Aja Barber have become key voices in the movement, urging their followers to make conscious fashion choices. Their influence has sparked a growing awareness around sustainability, making eco-conscious fashion a viral trend in the digital space.