85% of all textiles end up in landfills yearly, equating to 11.3 million tonnes of waste. That statistic didn’t sit right with Giovanna Vieira, co-founder of The Fashion Blueprint. “I’m from West Africa, where many garments are dumped,” she tells Hypebae. “I know how badly it impacts the local textile economy and water sources; causing displacement, land depletion, generating greenhouse gas emissions and essentially hurting the livelihoods of those who participate in consumerism the least.”, Hype Bae reported.
It’s partly due to this reason that Vieira, along with Misi Ogunlana, decided to create TFB, a consultancy that aims to support emerging and black-owned businesses that share their passion for sustainability. As well as consultancy, their sister brand TFB STUDIOS hopes to directly address the feedback these businesses receive. “Many independent fashion entrepreneurs have a desire to manufacture more sustainably, but lack the right solutions to support them,” the duo tells us.
Through 3D garment rendering, AI chatbots and a lot of fashion industry experience, The Fashion Blueprint’s goal now is to be a part of that change, creating the infrastructure needed to support more circularity in the industry. We spoke to founders Vieira and Ogunlana to find out more.