The century-old textile retail chain Seematti has made history by introducing Isha Ravi, the first AI-powered fashion brand ambassador in India. The AI model, which represents the brand in the Indian fashion industry, features a young lady who is passionate about travel and color.
Beena Kannan, CEO and Lead Designer of Seematti, emphasized the importance of this technological advancement in the fashion sector. She declared, "This fusion of fashion and technology marks a new era." "We're honored to be trailblazers in India, demonstrating AI's potential in the fashion industry."
Seematti, the first fashion brand in India to use an AI ambassador, wants to completely transform the shopping experience. The business intends to use AI technology to provide cutting-edge features and customized recommendations.
Especially in the final half of 2023, the fashion industry saw tremendous advancements in the field of artificial intelligence through the use of GenAI. According to McKinsey analysts, the fashion industry could see significant profits boosts from generative AI by 2030, with potential gains ranging from $150 billion to $275 billion.
Shopping on e-commerce sites like Myntra appears to be more interactive and user-friendly thanks to AI features like My Fashion GPT. An AI influencer named Maya was previously introduced by the platform, but users can no longer access this feature.
Additionally, Google has unveiled a brand-new virtual fitting room experience that uses generative AI to show apparel on a range of real models, giving users a better idea of how different body shapes and skin tones will fit and appear in the clothes.