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The Shift to Seasonless Fashion in the Age of Sustainability

Seasonless fashion is disrupting traditional fashion calendars, offering collections that can be worn year-round. This approach aligns with the sustainable fashion movement by reducing the pressure on brands to constantly produce new trends and minimizing waste associated with overproduction. Brands like Gucci and Vetements have embraced seasonless collections, creating versatile pieces that cater to a more mindful, eco-conscious consumer. By focusing on longevity and functionality, seasonless fashion encourages shoppers to invest in timeless items, reducing the environmental impact of constantly chasing the latest trend. 

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