Not only are the worst fast fashion companies ruining the apparel business, but they are also harming the environment as a whole. By being aware of the fast fashion labels to stay away from, you may avoid endorsing companies that use child labor or have a negative environmental impact.
Why then do so many of us make purchases of quick fashion?
There's a reason why the fast fashion industry is so big. The majority of us are guilty of purchasing goods from one or two of these immoral businesses.
After all, they provide a number of enticing advantages, such as inexpensive access to the newest trends and convenient online and offline accessibility. Not to mention, they can afford to spend money on effective marketing because they save a lot of money on labor and low-quality raw materials.
Although we don't hold it against anyone to own fast fashion items, if you want to be a more sustainable consumer, you may want to reconsider your shopping patterns.
Let's examine some of the worst fast fashion companies and the reasons you should stay away from them.
One of the most common reasons many of us shop with the worst fast fashion brands, is we don’t actually know how to define them. Fast fashion companies are everywhere, and they don’t frequently publicize their problematic processes (shocker, right?)
Fast fashion brands or retailers are companies that make clothing quickly, cheaply, and without much consideration for workers, or the planet.
They produce items with non-sustainable materials, that aren’t made to last. Not only do fast fashion brands use tons of crucial resources, like water, but they waste a lot too. Around 15% of the fabric used in production is wasted, and 57% of clothes end up in landfills.
Plus, surveys suggest around 93% of fast fashion brands don’t even bother paying their employees a living wage. They’re advocates for cheap labor, grinding their garment workers into the dust with long hours and unreasonable working conditions.
What means they can get away with all of this? Simple. They play on current consumer trends.Today's consumers tend to be somewhat wasteful. Because we believe it will be less expensive in the short run, we frequently choose to purchase ten disposable t-shirts rather than one high-quality item.However, every fast-fashion item has more detrimental effects than you might imagine. These businesses harm actual designers in addition to contributing to contemporary slavery and emitting large amounts of carbon dioxide.
Fast fashion retailers are dreadful imitators, taking inspiration from independent designers whose goods are protected by copyright.
We are depleting the fashion sector more each time we shop at fast-fashion stores and buy inexpensive apparel.
The awful reality is that fast fashion brands are widely available. Nowadays, finding a really sustainable company is far more difficult than buying cheap items from a fast fashion store.
Even while fast fashion apparel is generally terrible, certain brands are much worse than others. Let's examine some of the worst quick fashion companies to stay away from in more detail.
1. Shein
2. H&M
3. Boohoo
4. Forever 21
5. Urban Outfitters
6. Primark
7. Fashion Nova