After years of fighting for greater recognition, Mexico's indigenous weavers have become the focus of attention from the two women who are leading the country's presidential race, AFP reported.
The brightly colored, intricately embroidered garments, handcrafted by generations of artisans, have long fascinated visitors to Mexico - including international designers whose use of the motifs has sparked accusations of plagiarism.
Now a fan of indigenous patterns is almost certain to become Mexico's first female president, although the popularity of traditional clothing on the campaign trail has caused mixed feelings among its creators.
"It's important that they don't just wear them as a costume or to attract attention," said Trinidad Gonzalez, 55, a weaver in the community of El Mejay in central Mexico's Hidalgo state.
Opposition candidate Xochitl Gálvez, an outspoken businesswoman and indigenous senator, has worn the traditional attire since entering politics more than two decades ago.
Claudia Scheinbaum, the former mayor of Mexico City who represents the ruling party and is leading the race, has also worn indigenous clothing during her campaign, including her inauguration.
"It's very positive that Mexican textiles are at the center of the political scene," says anthropologist Marta Turok.
But according to Andres Vidal, a doctor of social anthropology at the National Autonomous University of Mexico, the choice of clothing is also part of the "selection game"./BGNES