As consumers become more aware of fashion's environmental and ethical impacts, transparent supply chains are becoming crucial for brands aiming to build trust. By revealing their production processes, materials sourcing, and labor practices, brands are fostering accountability and promoting sustainability. Companies like Everlane and Patagonia are leading the way by sharing detailed information about their supply chains, from factories to raw materials. This openness empowers consumers to make informed decisions and helps push the entire industry toward more ethical and eco-friendly standards.