As of April 27, the luxury Australian fashion brand, Zimmermann, has a new home. Through August 11, the label will hold a residency at the Le Bon Marché Rive Gauche in Paris, France (one of the first modern department stores in the world), Bazaar reported.
The concept pop-up space was designed with the beaches of Australia in mind. “The different rooms are influenced by classic summer cues and the Australian beach aesthetic with a twist,” the brand teased on Instagram. “Experience complete immersion with a soundscape of soft waves rolling in, fish gently moving through the water, shells crunching underfoot and distant birds in chorus.”
Within this space, shoppers will be able to peruse designs that are exclusive to the Le Bon location, from flowy dresses to chic sunglasses—all inspired by the summer holiday season. /BGNES