At New York Fashion Week, Coach’s creative director Stuart Vevers introduced a fresh take on luxury by embracing imperfection and individuality. Moving away from the traditional polished look of high fashion, Vevers’ collection focused on a more relaxed, lived-in aesthetic that resonates with Gen Z. The collection featured upcycled and scuffed leather jackets, oversized blazers, and preppy American classics like chinos and T-shirts, blending seamlessly with the vintage and secondhand fashion trends popular among younger audiences, writes The Guardian.
Sustainability was a central theme, with materials sourced from vintage stores and specialist suppliers, including upcycled denim and old pyjamas turned into unique pieces. Coach’s iconic Tabby bag was reimagined into a softer, crossbody version, while playful elements like trainers adorned with Mustang car and cassette tape charms captured a sense of fun and creativity. The collection reflected Vevers' vision of modern luxury—personal, imperfect, and environmentally conscious—signaling Coach’s transformation from a heritage brand into a forward-thinking fashion house.