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Fashion brands presented their collections at the show "Dressed in Business"

Captured on 23.03.2024

Bulgarian and foreign fashion brands presented unique collections at the "Dressed in Business" revue show, part of the "Business Lady Excellence" women's event, BGNES reported.

Vocal ensemble "Akatamus" started the revue performance with a performance of the emblematic song "Mamma mia".

Mila Zaharieva, president of "International Fashion Connection", welcomed the guests of the event. "Business is business, but business ladies need to recharge with beauty," she said, adding that the business conference ladies who participated in the first day of the Business Lady Excellence event were perfect.

"We have a mission to share children's creativity. Children should be the focus of the business and most importantly, because they create, but they need to be supported," Zaharieva said and emphasized that women's nature has a need to support, protect and conclude , that business needs creators to create.

Daniele Fitole, founder of the "Italian Fashion & Design Academy" (IFDA), an avant-garde school for young talents who dream of working in the world of fashion and design, also welcomed the guests at the fashion show, noting that he believes in young people and in the students, expressing the hope that one day Bulgarian fashion designers will be as well known to the world as the French and Italian ones.

The beginning of the revue-performance was staged by "LENECRA" - Maria Popova and Gergana Dimova. The brand presented models with asymmetrical cuts in classic black color. The runway show was accompanied by a performance that called us to feel the elements within us and awaken our wild nature, because "LENECRA" "is not just a fashion project - it is a philosophy related to the acceptance of the sacredness of life and the awakening of consciousness ".

After the unique performance, which included modern dance, followed the musical performance of Cecil Sabri, who raised the mood of the audience even more with a song by Dua Lipa.

The Armenian brand "Mi Amor" presented exquisite jewelry - rings and earrings with diamonds. "Mi Amor" jewelry embodies timeless beauty and individuality. Through them, women exude confidence and can embrace their true selves. Aren't diamonds a woman's best friend, as Marilyn Monroe said?

The brand's production workshop, which employs over 50 people, has some of the best machines for polishing, rhodium and grinding diamonds and jewelry that Cartier and Bulgari work with.

Mi Amor jewelery features white, yellow and rose gold, each bearing the brand's seal, while the diamonds are flawlessly cut and processed for optimum brilliance.

The beauty of the dance of the little princess Thea Popova from Ballet Studio "Julia" left the audience speechless.

And then the guests were immersed in French chic with the collection of "Sen Jolie" - Snow, BTC Texile Group. The models presented the colorful hats, scarves and bags of the brand, inspired by the neat and elegant Parisian woman. /BGNES

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