Pre-loved clothing made a notable debut at London Fashion Week with two key runway shows highlighting sustainability. Oxfam's "Style for Change" featured a lineup of celebrities and was styled by Bay Garnett, with outfits available for purchase on Vinted, supporting the charity’s Second Hand September campaign. Oxfam’s research shows strong UK consumer interest in second-hand fashion, with many owning or planning to buy pre-loved items.
eBay’s "Endless Runway," part of its inaugural Preloved Fashion Week, showcased vintage and second-hand pieces from high-profile designers like Alexander McQueen and Vivienne Westwood. Curated by eBay’s Preloved Style Director, Amy Bannerman, and hosted by Leomie Anderson, the show featured items available for purchase on eBay. Both events emphasized the growing appeal and importance of sustainable fashion.