Filippa K, the Swedish fashion brand, has partnered with the Fiber Traceability Initiative (FTI) for its autumn/winter 2024 collection to improve wool industry traceability.
Collaborating with Axfoundation, GS1 Sweden, and VirtualRouteZ, 12 garments from the collection will feature a QR code that provides customers with detailed information about the item's origin, design, care tips, and second-life solutions.
This initiative addresses the wool industry's traceability challenges, ensuring ethical and sustainable practices. Each production step is tracked with code scans, providing full transparency from farm to garment. Filippa K aims to expand this initiative in the future.